A couple of points. You are right when you say it's a long process but I believe you'll agree that it's not long for everybody. There are so many new companies that just want a decent and affordable logo as quickly as they can. Those are the people we are targeting now.
Regarding your comment about the logo concept - we are working on some deep learning architectures that generates the icon (concept) from scratch. That feature will take some time because of computational reasons but once that's in place, even startup founders who want to go a few rounds to get their logo concept would be able to use our website.
Let me know if you want to talk more about how we're gonna do it. Thanks again for your feedback, it's awesome!