Feels like "dark mode" is an advertisement gimmick more than a useful feature for some products now.
- Dark mode saves battery (for OLED displays). The discussion was on "true dark" Vs. grey. Not dark Vs. non-dark modes.
- Dark mode is useful in low light/dark rooms/night usage.
It isn't a gimmick and a lot of people like it. I happen to be one of them. I'd use it even without any battery savings.
prefers-color-scheme recently landed in all major browsers: https://caniuse.com/#search=prefers-color-scheme
> and app you use support it
This is a prerequisite for that. You're not gonna manually turn on dark mode in every single app for much longer, your OS will support it as a setting and third-party apps (including browsers) will read that setting and adjust accordingly.