I try to minimize not total driving time, but something I call "agony" (term borrowed from Hipmunk). So, I'll take meandering side streets over a stop-and-go highway if it means I'm moving most of the time, even if the total wallclock time is greater. Or I'll take 3 right turns to avoid a harrowing left hand turn. Anything that keeps my blood pressure down. AKA, "long cuts."

Assuming there are at least some out there who feel the same, it occurred to me once to try to publish/monetize these agony free routes but I realized it'd pretty much instantly lead to the Waze problem.