Of course it isn't, it's still a burger. I hope people don't pretend like these were being advertised as some sort of health food rather than simply a plant-based burger.
The high glycemic index, sugar-added bun above and below the ground beef... well... that’s a different story
Burgers can be as healthy or unhealthy as you made them.
To me "plant-based meats" are a hype but it's not clear how environmentally-friendly, ethical, or healthy they are.