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We can expect having posts with funny trivia about Amazon and Disneland around 1 jul, 15 jul, 1 aug, 15 aug, 1 sept...

The always predictable marketing stunts to introduce the brand name in our brains in strategic days with any minor excuse (outrage in twitter, historical trivia...)

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Everyone's downvoting you but your hypothesis, but I think it seems easily falsifiable and would be fun to investigate. It might be worthwhile to do a simple data analysis of submissions mentioning such companies around those dates to see if the correlation exists, then do a bit more to see if how attributable it is to marketing ploys from the companies themselves.

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