It's easy to increase market share if you're willing to play dirty and have lots of money to throw around. When you have neither... well, I'd hate to be the new CEO.
Firefox used to be the only better alternative to IE.
Then Chrome came along and it used to be the best at tabs and resources.
Then Brave came along with automatic ad-blocking.
Firefox needs to match the competition and surpass it. What would the next killer feature be?
I don't think I will ever use Brave due to how it "blocks ads" I think the industry should be doing the job of Brave which is to ensure ads aren't infested with bad code. No ad server should serve arbitrary JS that hasn't been tested and secured. If it costs money to ensure this then they should charge more for ads. If an ad infests machines, the ad company should be liable, and they should really go after the person who paid for the ad too.
People shouldn't break the law, but until that never happens, I will do what I can to protect myself.
We already pay users 70% of revenue for ads that go in the user's own space, not in any publisher slot.
Whether user or publisher ads, in Brave neither kind uses any tracking. Matching is done locally against an objective (same for all users in a region on a given day) catalog; views and clicks confirmed using a Privacy Pass like "blind signature" protocol. No user identifier or linkability among events on any server, even ours.
If you acted on incorrect information, I hope you'll stop repeating it and give Brave a try. Thanks.
Rethink the whole thing from the ground up with privacy in mind. This includes transparency to whats going on under the hood, an integration of important plugins (your average video downloading plugin is likely siphoning all kinds of information), sandboxing, privacy-aware defaults, and banning and blacklisting a whole lot of known crap!