At least jeans manufacturers weren't marketing based on the unblemished workmanship of their jeans. Their typical message is "Jeans are worn by rugged, individualist people. You want to be a rugged independent person, right?" And I think that torn jeans can fit into that. Like, a farmer might rip his jeans and keep wearing them or something, so ripped jeans might make you look even more rugged and individualist.

Chocolate diamonds are a direct contradiction of regular diamond marketing. If you go to great lengths to talk about how important clarity is when justifying your diamonds' prices, it's particularly silly when you start selling the least clear diamonds possible.