It's not a game. Democracy is supposed to be about capturing the will of the demos and that is what gives the government legitimacy.
What would happen if you rally all the assorted fringe groups that are currently dispersing their votes and unite them with all the mainstream voters who are holding their nose as well as all the couch potato nonvoters and came up with a candidate a truly comprehensive electorate would really end up picking?
You'd probably throw both Drumpf and Hillary out and put in (another) Hollywood megastar or some charismatic Bible thumper.