Seeing as Google doesn't engage in fingerprinting and are actively taking steps to block it[1], I don't think this is a fair characterization of Google's position.
[1]: https://blog.chromium.org/2019/05/improving-privacy-and-secu...
Seeing as Google doesn't engage in fingerprinting and are actively taking steps to block it[1], I don't think this is a fair characterization of Google's position.
[1]: https://blog.chromium.org/2019/05/improving-privacy-and-secu...
Google's position here is, "obviously you're going to have to let us track you some way, and our way (cookies) is better than fingerprinting." It's still blaming privacy-conscious users for the actions that advertisers have taken, because those unreasonable privacy-conscious people couldn't be content with just blocking some of the trackers.
There's an underlying tone to this article that reads as, "you all messed this up because you didn't just leave well enough alone. Now we'll come in and fix it, but you're gonna have to compromise with us when we do." From my perspective -- no, users didn't break anything. This isn't our fault, and we should be allowed to broadly block cookies without being tracked in more pervasive ways.
But, if it makes you feel better you can change a word in my characterization to read:
> "If y'all had just handed over your wallet when we asked, they wouldn't have had to hurt you. So really, this is your fault."
That seems like a 180 from their stance 2 years ago[1]. Their statement is low on details so I'll believe it when I see it. Right now the only browser with meaningful fingerprinting protection is tor browser/firefox.
[1] https://bugs.chromium.org/p/chromium/issues/detail?id=49075
[1]: https://bugs.chromium.org/p/chromium/issues/list?q=component...
Naturally, blocking other companies' fingerprinting is important to their business model.
(There are some cases where identifiers are pulled in from other systems, but none of them can be used as the basis for unifying users.)
Analytics doesn't either, it uses regular cookies. (See sibling comments.)
I don't know why HN seems to be so stubborn about things like this. It's clear as day they fingerprint users, but seems like the majority of users here refuse to believe a corporation or government has done anything wrong unless they literally admit it in a press release.
GA isn't nearly as invasive as people think. The real problem is data being combined on the backed and correlated across websites by ad networks, not the analytics itself.
Edit: Worth a look if you're interested in what's being collected: https://developers.google.com/analytics/devguides/collection...
Unfortunately, that sounds exactly like the set of information that can be used to fingerprint users.