> If the context of the discussion was about developers instead of artists, how would HackerNews feel about someone lamenting the fact that they can't get any "affordable" developers to work on their projects?

That's an interesting way to look at this article. It seems that many solo entrepreneurs have a hard time evaluating the skills of those outside their own domain.

It feels arrogant to criticize someone profitably running their own company for 25 years, but I wonder if he would be better served by hiring a design/UX firm for a day or two to get some guidance on achieving a consistent look while still spending less money.