Part of the problem is that tracking at scale really does add convenience (automatic home to work detection, traffic pattern detection, real-time routing around events.) But then using that information for other purposes (advertising your nearest fast food restaurant) isn't seen by users as compelling compared to the user's purpose of sharing that information. That's one reason why GDPR and its enforcement has been so weighted towards the _purposes_ of data collection and enforcing adherence to stated purposes.

The problem, of course, is that incentives are misaligned and the company's purpose in collection and use is often different from the user's purpose. And the laws are still written to the service provider's purpose not the users' purpose. Its left to the company to align them.

I use Waze, Google Maps, and Apple Maps. Each has a perceptibly different balancing of those purposes.

OSM with a good theme is pretty good... But it's the other features people use Google Maps for. If you use Android, you might want to try Locus, it can do online and offline maps, online routing from multiple providers and a ton of other stuff.

Apple Maps is not too bad. I only fall back to Google Maps less than once a week.