The 2% unlimited cash back now has me using Apple Pay everywhere. At places that don't have it, I have to pull out the titanium card. Almost every place I go to people ask what is this card? Am I an Apple employee? Keep in mind, most places have never seen a titanium card before because they are typically given to extremely high net work individuals by AMEX and Visa.
After explaining what the card is. They invariably ask what is the benefit of the card. Being a nice guy, I explain them the benefits of the card.
The card is a conversation starter. It serves as an advertisement for people to sign up and it also serves as a way to get the establishment that you used the card to start accepting NFC payments.
None of this would be possible if the card was a crappy plastic material.