Hahaha, you haven't seen the data MS collects on Windows 10 users? Try enable full telemetry and download their tool, every damn URL gets logged and even some of the "basic" data might reveal trends when combined with other data sets.
NO "big tech" company is to be trusted. Cambridge Analytica and co taught us that.
Data and information is being weaponized, the 2016 election proved that, go read the Mueller report for more information on this.