I notice that I have a baseline of appetite, hunger. Going below that makes me deeply uncomfortable. At the same time, I know that I don't need too much exercise to come to a calorie neutrality or slight deficit - but I can't reach that energy expenditure with a sedentary lifestyle.
If I do a 30min run every day, plus walk to work (another 30min), I spend enough calories so I can eat comfortably (still healthy).
A tracker like the Apple Watch helps to see this in action. Closing your rings in the city? Easy. Closing your rings while car centric? Hard.
People should not need to diet. They should spend enough calories to burn off excess food. Note I am talking about healthy BMI, not Instagram fitness model levels. Dad bod, etc. Not morbidly obese.