...yeah. It taste like a slightly better quality hershey's bar, definitely not a $10 bar of chocolate. I was kind of floored, it was actually pretty bad.
But either way, the new M&M bars taste infinitely better than both Hershey's and Mast.
Now that I have been living in NYC for few years, my BS meter has improved.
There are enough tourists and young people that come and go in NYC, and that propels a whole industry for "expensive/overpriced" but crappy goods and services. Both Brooklyn and Manhattan are the place of 100$ haircuts, just because your barber has a hipster beard....
It's a real shame because friends/relatives who visit always zero in on that place for souvenirs and gifts for the family. Say what you will about the chocolate; their branding and design is on point.