NVIDIA announced today that it plans to build high-performance ARM® based CPU cores, designed to support future products ranging from personal computers and servers to workstations and supercomputers.
It's easy to believe personal computers could really mean laptops considering basic industry trends. Workstations not so much, but if you currently manufacture the world's fastest GPGPU perhaps workstations just look to you like a bunch of GPGPUs with a bit of a standards based cpu glue for the OS.
Whether or not you find that compelling or not is another issue.
I don't think that's why ARM was chosen. Nvidia has been willing to build a CPU for a long time. And it's a well know fact that it has been barred from market entrance by Intel patents. ARM is beefing up its CPU line beyond mobile sector, so it's a logical choice.
As for power, well don't forget it'll be associated with a GPU, so the power advantage could easily be offseted by GPU hungriness. Time will tell.
On the other hand, tight integration and great compiler could allow Nvidia to tap into the GPU number crunching power through CUDA.
Still, it's not easy, just look at how the Cell hardly lived up to expectations. Interesting move from Nvidia. Wait and see the results.
And then low cost, lower performance desktops - why would anyone make one when laptops are more convenient?
I fail to see the point of ARM on "desktop" - Server yes (power consumption), Laptops yes (battery life, form factor) - but desktop?
EDIT: http://arstechnica.com/gadgets/news/2011/01/nvidias-project-... says this isn't about the desktop as much as it is about servers and workstations. Makes much more sense. John Stokes rightly points out - "this is a very tall order, and a lot of things could go wrong here. Right now, the GPU execution part is the only one where confidence is warranted based on a track record. With the system integration stuff and CPU part, NVIDIA is in uncharted territory. "
Why Nvidia might want to compete with either of the PC, Portable Gaming Systems (PSP, iTouch, PSPhone), Xbox360 and PS3 without either a solid advantage or agreement with big game studios is beyond me.
EDIT : At that configuration, without a monitor, when desktop sales are all time low compared to laptops in the PC market - why wouldn't one just buy a AMD Fusion Netbook?
These NVidia chips will most likely ship with custom circuitry to accelerate the few CPU hungry operations performed at the desktop (video codecs and 3D gfx). Keep in mind that at that point, at least 8 cores per chip will probably be the norm. Single core performance will not be that important.
Edit: of course, add CUDA to the mix regarding computationally heavy tasks without dedicated acceleration.