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When Google indexes reputation impacting personal information, it is not verifying the authenticity of the information. This leads to a potential market for reputation harming falsehoods to be SEO-ed to the top of search results.

Sure, section 203 indemnifies Google et al, but it creates an incentive for bad faith actors to exploit the system.

What is your solution for this problem?

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The bad actors are still liable. You go after them to force them to remove the original content that is being indexed.

Yes, it's whack-a-mole, but that will forever be the nature of the internet or any other tool that facilitates democratized content creation at effectively zero cost.

No - Google should be liable if it enables repeat offenders to purchase ad-dollars and SEO their way up to the top. At that point, Google isn't an innocent by-stander, but enabler.

The article mentions a clear pattern, where the base URL stays the same, and small variations are employed to circumvent any legal actions, because Google refuses to acknowledge the "repeat offender" status of the base URL.

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