> Sometimes a bit of interactive media is more compelling than a wall of text.

"Sometimes" means different things to different people. I'd prefer to read a well written article that paints a picture in my mind so it sticks. These scrolling js/video nightmares are a great way to allow for lower quality writing covered up by glitzy media. It's the McDonalds equivalent of information dissemination design. The fact that the NY Times does it is irrelevant. No thank you.