I disagree with half the of the assertions in this article. I don't like how the coke freestyle machines work. They touch screens are finicky, the soda doesn't taste as good, and the interaction feels a little over-the-top. I think the simplicity of most gas pump interfaces is actually a feature. My main gripe is that they are slow. While I don't think gas pump ux is amazing, it seems like the author is conflating visual design with effective user experience.