They come out amazed and wondering why these aren't everywhere. Then they ask how much it costs (~$4000) and their excitement vanishes.
You can get a setup for much less than that now, but it's blurrier, slower, uglier, more nauseating, and lacks important features like finger tracking. It won't be smartphone-level for a long time, if ever, but once the tech reaches affordable levels, I'm convinced there will be a larger audience.