To me this sounds like their product is a pile of boilerplate / templates that can be combined to build an app.

If I were take a guess of the flow: As a customer creates a "new app" they go through some wizard type of process that will start to narrow down which templates are needed and what information to prompt the customer to fill in.

Once they have all of that they take that bundle of templates and "content" and hand it off to some developer to glue it all together and then perhaps add some other automation to handle small changes by the customer later automatically.

Could be a clever way to speed up app development if you can narrow the scope down but "AI" it is not.

Just some speculation, arm-chair-quarter backing