> and no, sending a reset command via apps is not feasible (what if you've lost the account password and you've accidentally paired it to your neighbours wifi?)

Hubs save all the pain with smart lighting system. No need for an account, system works locally. If you wanna control them remotely, you can (but you don't have to). Connected to the wrong wifi? Reset a hub instead of individual bulbs. You pair bulbs with hubs and have just one device spamming traffic to your router.

Ikea and Philips Hue seem to be the only systems that got this solution down properly.