You really think people are stupid and everything should be sold in heart shaped plush pillows, right?
There needs to be more, and hopefully Microsoft will grow in that direction. Obviously their decision right now was to spur the growth and sales of the Xbox brand for the next few years by releasing Kinect as an addon instead of a separate device, but there was a lot of wisdom in Nintendo's move away from the "Nintendo" people associate with 80's videogames and Super Mario.