I’m afraid that’s pretty close to my initial reaction too. When I read the headline, there was an implied suffix of “so we can more effectively intrude on your privacy”.

It’s a great shame. There are clearly some very talented people at Facebook. But all that work is paid for by a dystopian business model that has moved effortlessly and insidiously from connecting people for benign social good (or at least relatively so) to one that facilitates erosion of privacy and social manipulation on a global scale. As a software engineer I’m deeply troubled that the craft I’ve loved since my teens is being wielded to such negative societal consequence.