On more than one occasion I have jokingly mentioned food products like "cheetos" or "doritos" only to have ads for these products (that I was not being advertised before) show up in my feed a few hours later.
Each time this happens, I'll check my privacy settings and realize that I let a social media app, like instagram for example, have access to my microphone in order to capture a video (or similar)
It seems like more than a coincidence, but of course I have no way to know for sure. So it usually is brused off as paranoia.
Still I can't help but feel like I'm being monitored more closely than I think.