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applying price differentiation on a product that you already sold to double dip is pretty scummy

Perhaps, but that's not happening here. The Windows license change doesn't retroactively apply to existing licenses.

It does apply to existing customers as soon as they need to scale out. Well, unless they decide to pay down their tech debt and get out ASAP.

Maybe they shouldn't have used an on- premise lisence in the cloud in the first place

Yeah, how dare they try to use the exact model they've been using for years, scaled onto rented hardware!

Maybe they should have used Wine in the first place.