I think it's probably something along the lines of:
* Rust meets basic constraints (performance, reliability)
* A few early movers chose rust, and they likely share information and libraries, so it makes sense to just go in on it
Given that cryptocurrency is a fairly young space, having everyone leveraging the same tooling probably increases productivity. One day someone might say "We can get more productive if we leverage Language X, let's invest there", but until then everyone else is probably thinking "Oh, the libraries I need are in Rust, guess I'll use Rust".