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‪$3 million for Tumblr seems like an incredible deal.‬

‪(As a comparison, Automattic bought a small bootstrapped startup [WooCommerce] in 2015 for $30 million)‬

Didn't Yahoo pay more than a billion for it? Yikes.

At this price it seems that this was more of a liquidation than a sale.

After-tax loss of around $877 million.

That cannot be right. Tumblr has fallen from grace but 3 million???

From personal sources, the $3m price is off.