1. A wide range of subtle personal, emotional and health problems can in principle be solved/mitigated by taking supplements and unregulated drugs.
2. Positive effects from small-group trials are akin to mild recommendations to take a supplement, rather than to attempt to reproduce the effect in a larger trial.
The very premises upon which people base their visits to examine and other sites is flawed. Examine has zero incentive to address or repudiate them.
The success of their business is dependent on there being a perceived efficacy for supplements and unregulated drugs, and the idea that reading online about more varied and obscure supplements will eventually find you the one that fixes your problem. But for a lot of perceived problems, there will simply be no supplement-based solution.