They raise a valid point with a needlessly sensationalist title - but it does feel like a natural (d)evolution of the gaming industry. This is what happens when a studio becomes successful, hires a lot of people, then tries its hardest to maximize profits.

The real solution here is that parents need to educate themselves on how to lock down permissions on game purchases and manage their children's playtime/addiction levels. Government regulation is not a good substitute for parenting.

Remember, as a consumer, you can still support games that don't employ these tactics! Personally, I have way more fun playing Rimworld, Factorio, etc.