> GP: And I do believe that if beer prices were 1/3 of the usual, you'll see way more customers.
I agree, but I don't think you'd see 3x the number of customers.
> Back in the day around 10 years ago I could go out and spend less than or right around $20 for a night out (a few hours at my local haunt)... now I am unable to do that for less than $70.
This makes me wonder where you live and what kind of bars you go to. I'm in a large American city that will appear on any list of most expensive cities to live in. Thinking about the places I've been to more than once, $20 would buy me about three beers - and even that price is vastly more expensive than the $12 price of a sixpack where I live. $70 would buy me enough beer to be passed out on the floor.
Now granted, I know there are fancy quiet bars for the wealthy. I was at one for someone's birthday once and mixed drinks started at about $15. And even $20 for a night out is high enough that I (not quite middle class in this city) can't do it often. But I wonder if you live in the most expensive part of your city, or if your tastes have become more expensive in recent years. To be sure, one isn't up for the atmosphere of a college dive every night, but I think in most cities there are still cheaper ways to go out with people.