This way, you can quickly compare different groceries despite differing packages, and shrinking the item for the same price would be visible when looking at the comparison price.
Still, tbh, it still works on some items. Eg here most producer gradually shrinked yoghurt from 175 to 140g - pisses me off, but I must assume it works.
1. This is a dishonest comparison, because cars have 4 wheels by definition, while price labeling is very much differentiated across the globe.
2. Even if Sweden was one of only five countries in the world where cars have 4 wheels, saying "in Sweden, cars have 4 wheels" is still not the same thing as saying "Sweden is special, we have cars with four wheels, I bet no other countries do". The fact that you interpret it more as the latter says more about your own bias than what is stated in the text.
Let me try one last time with an example. In this exchange, which party is being unreasonable; A: “in Switzerland, you have to pay for plastic bags in supermarkets”... B: “it’s the same in many other countries”... A: I NEVER CLAIMED SWITZERLAND WAS SPECIAL!!!
This is extremely widespread, if not totally universal when it comes to really expensive items.
No-one ever seems to care or notice - I often unfold the paper so the price shows again, as it’s one of my pet peeves.
It does indicate both how blind Swedes are to the faults in their own country, and how passionately defensive they are though.
Edit: This doesn’t seem to me to be highly relevant to the general discussion on shrinkflation, but to avoid the very active downvotes I’ll post to imgur tomorrow evening (when back in town).
If you shop in stores that break the law you should take it up with the store manager, store owner, Stockholm's konsumentvägledare [0], or Konsumentverket [1]. They're violating the law [2]. I hope you had a nice vacation outside of Stockholm, no need to add an extra errand to your list when you're back in town.
[0] https://www.stockholm.se/ByggBo/konsument/Kontakta-konsument...
[1] https://www.konsumentverket.se/aktuella-konsumentproblem/anm...
[2] https://www.riksdagen.se/sv/dokument-lagar/dokument/svensk-f...
At least one supermarket forbids taking pictures tho.
But on average, with pretty much everything else, it works just fine.
I suppose its still possible to game with own label goods, from what I've observed it only seems to come up in a limited range of goods, sauces and suchlike.
I havent weighed a litre of oil, but a litre of water is a kg, so water based goods should be fairly comparable ml to g, that's the basis I work on anyway.
Yeah, you can easily multiply the number by 10, but it requires conscious attention.
In my experience this difference is decided by what a "normal" amount of the good tends to be. For example, €/kg is usually used for meat, flour etc, but for something like spices or herbs a price of €/kg would seem silly since you rarely buy, and it's rarely sold in, a kilo. Still, a luxury of the metric system is that even if it's listed as €/100g, all you have to do is multiply by ten (aka move the decimal one step).
Finally, all well and good but best I can tell most ppl lack the basic math skills and/or desire to make an informed decision. This is why shelf space and ad budgets are still so popular with brands.
So while Sweden had this as a national law w/o EU pushing it, I rather suspect the UK now having the same is due to Single Market harmonisation - i.e. an EU rule. That is what the SM does.