Dude... were talking online here.
Everybody is 7 foot high jock on teh internetz[1]. Everybody is lying and people discount for that. So unless you lie a bit you started loosing your ground even if you are otherwise the tallest building. Take your moralism somewhere else - cuz. this is teh internetz (and its serious business too!)
You remind me of people who keep whining about cheezy tactics in games - they are there so use them. Have you ever heard that winners are those who are willing to do stuff, losers won't?
[1]: http://blog.okcupid.com/index.php/the-biggest-lies-in-online...