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Such an archaic thing to have when the masses have largely adopted smartphone and tablets and are subscribers of things like NowTV, Netflix, Amazon Prime Video, or even paid YouTube subscriptions (among other less popular services which I am leaving out).

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I doubt cable companies would invest in such things if they weren't finding consumers abusing their services. We are not in a point where cable subscriptions are a minority so I think depending on demographic your argument is valid but for total population there are lots still paying for and watching cable.

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