I personally don't see much merit in this submission other than ad-spam. It's not a new technique any more and I don't even consider this a particularly good example of it.
So, yes. You'll start to see a lot of pop sites employ this technique. Still, there's likely to be a bit of a reprieve between this and when the really bad shops start using it. Say, eight months?
And wondering if we're going to be seeing more of the ooh-shiny marketeer's web sites getting posted, too.
We had a similar street-scene parallax ad site posted a while back, and the parallax HTTP messages from Github just got posted.
And yes, now contemplating writing a browser extension to get these pesky ooh-shiny parallax kids off my lawn, too.
I've just been thinking about this and I've noticed something recently. The time it takes (for techniques/trends/fashions) to go from obscurity to mainstream is asymptotically approaching zero and even I find myself noticing a cool thing one week, and as soon as a few weeks later dismissing it as passé and tired. The window of opportunity to exploit something new is shrinking fast. My reaction to the Nike ad is probably symptomatic of this whole process and living life in Internet time like a character from a Charlie Stross novel :-)
Anyway, here are two interesting css only 3d effects from Román Cortés:
http://www.romancortes.com/blog/pure-css-coke-can/ http://www.romancortes.com/blog/css-3d-meninas/
These are the first ones I remember seeing - anybody know of anything earlier?