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Telcos -- or, at least, American ones, which are the only ones I have experience with -- are 100% all about this kind of rent-seeking behavior.

When I first added it to my account years ago it was $2CAD/mo through my carrier. Now they charge $5CAD/mo to add it to new plans. Ruthless.

Who charges for VVM?

Bell.ca charges for it.

Man.. Canadian telecoms really suck

Nickel and dime’ing is easier than innovating.

Verizon