If VR is to be the future of gaming, some serious strides need to be made in making it easier to put together a VR experience that isn't just a 30-minute demo. I can name on one hand the number of VR titles I've played that have more than a couple hours of original, worthwhile content.
Another argument to be made is that Oculus is the more well-known VR headset among the general gaming market because it was the first, and being that Facebook owns it, and with all the recently scandals... why would you want to own a device managed by Facebook? Maybe it's just me, but it's bad enough having a profile -- I don't want hardware made by them anywhere near my apartment.
If we can knock down the price of VR and get some better games, I absolutely believe it would explode in popularity.