I hate how soulless the journals feel. Recently, I wanted to read a quite old paper as it connected to my recent research. It was published in the 60s, in a journal that has housed some extremely ground breaking work in my field. But you wouldn’t get that impression from their elsevier site. Where is the history? Where is the pride? Instead it looks just like any old rubbish journal, and any reader who stumbled upon it would think the same unless they read its history in Wikipedia.