I meant to imply the consumers of his stuff were most likely virtue signaling. Not he himself.

Your phrasing implies that dismissing someone without engaging someone is a bad thing. On the contrary it’s recognizing that most people’s opinions are based on nothing but their sense of community identity and aren’t worth engaging at all.

> are people who buy a Prius always virtue signaling?

Of course not.

I was simply responding to the idea that a significant investment is all it takes to counter the claim that some activity is virtue signaling.