It seems worth noting that many people are able to take cocaine on a regular basis without it screwing up their lives as well.
Its a hobby. I think some people get sucked in and take it too far, but I also think the vast majority don't. I'm just offering a perspective from the "don't" category.
My point is, you can take any hobby too far, it doesn't matter what it is. The interesting thing is, no one blames soccer or alcohol (most of the time it is some deeper issue thats the problem, not alcohol), but everyone is blaming WoW. The problem isn't WoW, the problem is the person who can't treat it as a hobby.