I know about five (non-techies) that got Nook Colors and a few people that got Tabs (3 to be exact). It´s probably partially because of the stronghold Verizon holds in my area so AT&T isn´t worth it... there is literally no AT&T service within a 10 mile radius of my house and school. I only know one person who got an iPad; well someone that posted on Facebook. I´m not sure I get the original argument.