Let's take an example: Greenpeace (who I do think are valuable activists): yet I have seen their money go on boats (obvious consumption), or paying international travelers to canvas for money (obvious consumption by the travelers), and I have no trust that the payments by Greenpeace are anything but average consumption.

And a lot of "eco-friendly" consumption is pure green-washing. I know people that provide eco friendly services, and I know what they spend their money on, and it is mostly just normal consumer consumption (e.g. international holidays which is clearly pure "waste"). Or eco-friendly people with 5 kids - who just can't see that children are a multiplier effect on current and future consumption.