Let's take an example: Greenpeace (who I do think are valuable activists): yet I have seen their money go on boats (obvious consumption), or paying international travelers to canvas for money (obvious consumption by the travelers), and I have no trust that the payments by Greenpeace are anything but average consumption.

And a lot of "eco-friendly" consumption is pure green-washing. I know people that provide eco friendly services, and I know what they spend their money on, and it is mostly just normal consumer consumption (e.g. international holidays which is clearly pure "waste"). Or eco-friendly people with 5 kids - who just can't see that children are a multiplier effect on current and future consumption.

Think about the "sub graph" of the economy that is wholly ecologically harmonious. I'm trying to come up with ways to help people transition to an ecological lifestyle. Like, start with the people who are already living off-grid, growing their own food, etc., and then make a catalog of all their products/services.