1. Let the potential customers run it for free 2. Wait for them to break their teeth on it. 3. Offer them GKE. 4. Profit!!!
To me the whole situation about k8s is that people are running at it like lemming over the cliff: "Yes, k8s is complex and complicated (even as SaaS!!!), but it's still great!" As an "operator" this just goes beyond my comprehension of what good software looks like.