I won't ever apologize for doing so. As far as I'm concerned, any advertisement that depends on JavaScript is malware, and I think that my right to protect myself online outweighs the need of publishers to turn a profit.
IMO, profits are like respect. They must be earned, and if the only way you can turn a profit is by spying on people then maybe you shouldn't be in business in the first place. If the only way you can get me to use your product is by giving it away and selling my data, then maybe your product shouldn't exist?
As far as I'm concerned, the data I generate by using a search engine should be treated with the same care as my medical records. It should not be mined or traded. It should not be kept longer than 30 days.
And if that breaks the internet, so be it. You brought this on yourselves.