"is acting in a way that I find ethical."

"But I do find it to be distasteful."

"hold these companies to a higher standard"

Quotes from your comment. Are you aware the title of the book is "How To Rape A Straight Guy"? I mean the book could be about bunnies and rainbows and cuddly kittens, but if I owned a business I am not sure I would want to sell a product that seemed to advocate an illegal, unethical and (universally deemed) immoral act, even if it did not and the title was just for shock value.