Since the rise of Reliance Jio, Two things happened: 1. Sales of Budget 4G Phone. 2. Internet Content Consumption on Phone With that, This is a super-smart move from Netflix to fight Hotstar-like Indian Soap-Opera packed Streaming Services.

In fact, Indians were massively watching Netflix already - but using someone else's Account - which is a very common way of saving money. Now this is Rs. 199 is probably going to change that because it's more like a Mobile Plan Recharge.

I guess this is the power of introducing a price-plan using Data Science as Netlfix's teams must have found out the importance of Smartphone (Device) and the game Indians were playing.