It takes time on the order of months and years to build a coalition behind bills. During that time, a bill is considered, amended, and re-considered.

You have a fundamental misunderstanding of how government works if you think there "is no consideration."

This is a meaningful tactic. Voters and cell providers alike are alerted this is coming down the pipeline. It is a way to gauge voter interest, ie how hard should the politician push for this particular regulation given the returns on support that can be anticipated from public engagement. It also puts the cell providers on notice and incentivizes them to compromise and cooperate to avoid more hostile regulation.

They are voters, it's proposed legislation. Blame editors for using headlines like these.