Most cells derived from tumors can be "cultured" like this, indefinitely. That's what makes cancer cells cancerous. There are literally thousands of "cell-lines" in regular use by cell-biologists all over the world. HeLa cells are robust and ubiquitous, but definitely not unique. In fact, one can order nearly 1000 such cell-lines from the 'American Type Culture Collection' (ATCC):
http://www.atcc.org/Portals/1/TumorLines.pdf
see also: http://en.wikipedia.org/wiki/Cell_line#List_of_cell_lines