I don't know how you're getting this from the article - everything he says about his efforts boils down to trying to change language that sounds flat and lifeless in translation into something that lives and breathes, and I think he's absolutely right to have made that attempt. (even if he misses the mark sometimes, like with the castlevania "what is a man?" bit...)
Living in JP I wind up seeing a lot of movies and TV with one language in the audio and the other in subtitles, and personally, "faithful" translations drive me bonkers with how flat and boring and explanatory they sound.
My pet theory is that it ultimately stems from the source languages being so linguistically different. I once read a book where the translator said in his notes (about Voltaire) "But mostly I've just tried to stay out of his way, for I find that he speaks very good English already", and I've often thought how hard it is to imagine a JP>EN translator feeling the same way.